August 2011

The Indian Racing League Is Launched, Welcome The i1 Super Series

Posted: August 6, 2011 at 4:56 am   /   Business of Motorsport, FIA, i1 Super Series, Indian Motorsport

Last night I was invited to the official launch of the Indian Racing League (IRL) in Mumbai, India. I must say that the organizers of the IRL had done well to keep the media interest low before the launch and actually go LIVE within days of their first press release (which stated that Sachin Tendulkar […]

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Google And You Tube Can Solve The Formula1 TV Rights Saga

Posted: August 3, 2011 at 7:45 pm   /   F1 News, F1 Sponsorship, Formula One Teams Association (FOTA), Media

The Indian Premier League (IPL), one of the world’s most successful cricket tournaments, created a stir in 2010 when they announced that all their matches would be streamed LIVE on Google’s YouTube website. It was the kind of deal only a Lalit Modi could pull off! And he did! The IPL, much like Formula1, is […]

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2011 Hungarian Grand Prix: Button Proves His Might

Posted: August 1, 2011 at 7:25 pm   /   2011 Grand Prixs, F1 News, Hungarian, Sunday Race Day

The 2011 Hungarian Grand Prix was by far one of the most closely fought ones in recent years. The damp conditions at the start made racing extremely difficult and it was only the best that actually came out on top. It was a great sight to see all Formula1 cars slip and slide on the […]

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