January 2012

Toyota Enter Indian Motorsport, Introduces Toyota Etios Motor Racing Championship

Posted: January 31, 2012 at 5:36 pm   /   Business of Motorsport, Indian Motorsport

The scales are finally tilting in favour of Indian Motorsport! After many decades of waiting, car manufacturers are finally taking interest and investing in Indian Motorsport. Yes, their ultimate goal is to sell more cars via these initiatives, but it seems that one of the best ways to attract the growing Indian youth and create […]

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Did The FIA React Correctly To The Ride Height System Episode?

Posted: January 28, 2012 at 9:14 pm   /   F1 News, F1 Regulations, FIA

I know I am late on this topic but the FIA’s reactions on the reactive ride height system did call for a post, so here it is! For starters, what is a ‘reactive ride height system’? Formula1 is still new to the Indian viewing audiences and hence this explanation. This system controls ‘ride height’, the […]

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Formula1 Needs Better Marketing As It Enters Newer Territories

Posted: January 17, 2012 at 6:44 pm   /   Formula One Management (FOM)

Tony Fernandes, Caterham F1 Team Principal and aviation entrepreneur, touched upon a lesser spoken about topic a few weeks back when he discussed the sport of Formula1, its attitude and its marketing efforts to reach out to the newer audiences it attracted when it toured newer territories in Asia. This is one particular topic that […]

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The 2012 Calendar Of The i1 Super Series Revised For The Third Time

Posted: January 11, 2012 at 5:29 pm   /   i1 Super Series, Indian Motorsport

The organisers of the Indian Racing League’s i1 Super Series have been under some stress to reshuffle and rearrange their debut racing calendar. I had written an earlier post which spoke about a possible postponement of the i1 Super Series to April (Read post: The i1 Super Series Calendar Is Further Postponed), however, a quick […]

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