Sports Marketing Around The Indian Grand Prix

Posted: October 29, 2011 at 8:21 pm

Sports and marketing met on a common platform called Formula1 for the Indian Grand Prix. We have seen some exciting brand associations for the Indian GP and here are links to the associations. Airtel Indian Grand Prix – Airtel’s title sponsorship of the Indian Grand Prix Amul And Sauber – Amul’s one-off race association for […]

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2011 Indian Grand Prix Podcasts

Posted: October 29, 2011 at 8:04 pm

I had started podcasts a few weeks back but due to erratic work schedules leading up to the inaugural Indian Grand Prix, I have been unable to live up to the commitment of recording a podcast every week. I am working on it and should be sorted soon. Once again, a BIG thank you to […]

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Reasons Why I Thought Karun Chandhok Would Drive In The Indian Grand Prix

Posted: October 26, 2011 at 7:45 pm

Yesterday the news got confirmed – that Karun Chandhok would not be racing in the first-ever Indian Grand Prix. (Read post: Team Lotus Hand A Raw Deal To Karun Chandhok) However, in the weeks leading up to the race, I had a feeling that Karun might get a late-call to replace either one of the […]

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Sachin Tendulkar To Wave Chequered Flag At The Indian Grand Prix

Posted: October 25, 2011 at 8:18 pm

Sachin Tendulkar needs no introduction; however, you must know that he is the ‘brand ambassador’ for the i1 Super Series, a new racing league scheduled to run post the Indian Grand Prix. However, that is not what I am writing this post for. The organizers of the Indian Grand Prix have requested Bernie Ecclestone if […]

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