F1 Sponsorship

TATA Increases Investment In Karthikeyan, TATA Tea Enters Formula1 With HRT

Posted: September 21, 2012 at 5:19 am   /   Business of Motorsport, F1 Sponsorship

35SHARESFacebookTwitterSubscribeGoogleWhatsappPinterestLinkedinDeliciousWeiboPocketMailMailruLine It’s that time of the year! The time when Indian brands will come forward and announce their associations with various Formula1 teams for the 2012 Indian Grand Prix. Sports Marketing And The Indian Grand Prix was well received by my readers last year and I hope that there is more to it this year! […]

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Has TATA Made The Wrong Decision With HRT?

Posted: March 21, 2012 at 6:39 pm   /   Business of Motorsport, F1 News, F1 Sponsorship, Hispania Racing Team, Teams

23SHARESFacebookTwitterSubscribeGoogleWhatsappPinterestLinkedinDeliciousWeiboPocketMailMailruLine (Alternative headline was ‘Is HRT TATA’s Biggest Mistake In Formula1?’) It pained me to see Narain Karthikeyan struggle in the Hispania Racing Team’s F112 around the Albert Park circuit in Australia last weekend. This was HRT’s second Australian GP in a row where they failed to qualify for the race. While my heart goes […]

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Sports Marketing Around The Indian Grand Prix

Posted: October 29, 2011 at 8:21 pm   /   2011 Grand Prixs, Business of Motorsport, F1 in India, F1 News, F1 Sponsorship, India

4SHARESFacebookTwitterSubscribeGoogleWhatsappPinterestLinkedinDeliciousWeiboPocketMailMailruLine Sports and marketing met on a common platform called Formula1 for the Indian Grand Prix. We have seen some exciting brand associations for the Indian GP and here are links to the associations. Airtel Indian Grand Prix – Airtel’s title sponsorship of the Indian Grand Prix Amul And Sauber – Amul’s one-off race association […]

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Force India And Sahara Announce Historic Association

Posted: October 12, 2011 at 7:56 pm   /   Business of Motorsport, F1 in India, F1 News, F1 Sponsorship, Force India Formula1 Team

22SHARESFacebookTwitterSubscribeGoogleWhatsappPinterestLinkedinDeliciousWeiboPocketMailMailruLine This blog post has been much awaited and here it is. Force India Formula One Team, India’s only Formula1 team, announced a historic association with the Sahara India Pariwar today. The association will see the Sahara India Pariwar become equal shareholders of the F1 team alongwith Dr. Mallya. The new equity share holding will […]

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