F1 Sponsorship

Red Bull Racing Tie Up With Big Bazaar For The Indian Grand Prix

Posted: October 7, 2011 at 8:02 pm   /   Business of Motorsport, F1 in India, F1 News, F1 Sponsorship, Red Bull Racing

13SHARESFacebookTwitterGoogleRedditWhatsapp I read this piece of news during my usual Formula1 research and readings and was surprised to see that this announcement wasn’t as publicly spoken about or discussed as the others. Infact, this association was announced when Red Bull racer Daniel Ricciardo was present in Delhi last week at the Red Bull Speed Street […]

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Amul and Sauber Associate For The Indian Grand Prix

Posted: October 2, 2011 at 3:12 pm   /   2011 Grand Prixs, Business of Motorsport, F1 in India, F1 News, F1 Sponsorship, India, Sauber Motorsport

21SHARESFacebookTwitterGoogleRedditWhatsapp The buildup to the Indian Grand Prix is picking up traction and so are sponsors / advertisers who are rushing to have a share of the Formula1 pie when it comes to India later this month. After Airtel (who have the naming rights – Airtel Indian Grand Prix), Mercedes, Mahindra and Hero Motors (Read: […]

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Hero Motors To Sponsor Narain Karthikeyan For The Indian Grand Prix

Posted: September 2, 2011 at 4:40 pm   /   2011 Grand Prixs, Business of Motorsport, F1 in India, F1 News, F1 Sponsorship, Hispania Racing Team, India, Narain Karthikeyan

12SHARESFacebookTwitterGoogleRedditWhatsapp The inaugural Indian Grand Prix is gaining some much needed traction. Yesterday, FIA’s Charlie Whiting performed a routine inspection of the Buddh International Circuit (Read post: Charlie Whiting Impressed With The Indian Grand Prix Preparations). Today, Narain Karthikeyan and Hero Motors have announced a one-race sponsorship deal, which of course is for the Airtel Indian […]

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Google And You Tube Can Solve The Formula1 TV Rights Saga

Posted: August 3, 2011 at 7:45 pm   /   F1 News, F1 Sponsorship, Formula One Teams Association (FOTA), Media

30SHARESFacebookTwitterGoogleRedditWhatsapp The Indian Premier League (IPL), one of the world’s most successful cricket tournaments, created a stir in 2010 when they announced that all their matches would be streamed LIVE on Google’s YouTube website. It was the kind of deal only a Lalit Modi could pull off! And he did! The IPL, much like Formula1, […]

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