0SHARESFacebookTwitterGoogleRedditWhatsapp The world of sport offers a unique irony — the passion for sport unites fans and followers all over the world, only to have rivalries split us apart instantly. However, one story that still unites fans despite having different favourites is the story of the underdog. This column is a celebration of a decade […]
The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.