Tag: Alcohol Sponsorship

A Boring Formula 1 Might Be Good For Heineken’s Business

Posted: June 12, 2016 at 7:05 am   /   Business of Motorsport, F1 Humour, Featured

The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.

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Vodka Shots On The F1 Podium?

Posted: January 18, 2016 at 5:36 pm   /   Inside Line F1 Podcast

Bernie Ecclestone should introduce vodka shots on the podium in 2016. After all, Lewis Hamilton (and Niki Lauda) loves his vodka. And this might be the only way to motivate Kimi Raikkonen to race to the podium.

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Hamilton To Blame For Mumm’s Exit From F1?

Posted: January 14, 2016 at 5:17 pm   /   F1 Humour

Mumm decided to not up their sponsorship money (from € 5 million to whatever Bernie wanted!) to Formula 1 thanks to Lewis Hamilton. Here’s the proof.

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Formula One And Alcohol

Posted: June 2, 2015 at 10:42 am   /   F1 Features

If Formula1 bans alcohol sponsorship, will this automatically lead to a ban on champagne celebrations on the podium?

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