The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.
In this week’s episode of the Inside Line F1 Podcast, Mithila and Kunal tell you why Bernie Ecclestone backs Donald Trump for President. And if you’re a Hillary Clinton fan, we tell you why he wouldn’t back her candidature.
Sebastian Vettel recently said that he fails to understand the ‘selfie generation’ and social media. This is possibly why he is ‘most suited’ to replace Bernie Ecclestone as F1’s oh-so-important CEO.
In this week’s episode of the Inside Line F1 Podcast, Mithila and Kunal tell you why Ferrari should sign up Max Verstappen at the expense of letting go the yet-to-find-form Kimi Raikkonen.