Tag: F1 Sponsorship

Now Is The Best Time To Invest In An F1 Team

Posted: June 2, 2018 at 1:03 pm   /   Business of Motorsport, Inside Line F1 Podcast

Will Liberty Media’s changes to the business of Formula 1 make the teams an interesting investment option in the time to come?  In this day and age of technology start-ups, I have often wondered how and why have Formula 1 teams not been able to attract investments as successfully, especially the new ones. After all, […]

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Martini’s Exit Cost Kubica His Seat At Williams For 2018?

Posted: March 1, 2018 at 3:35 pm   /   Business of Motorsport

Each time I read a story about Robert Kubica’s comeback role with Williams, I wonder how he missed out on the race seat despite his talent, experience and speed. But of course, I know the reason too – money. Although post the Abu Dhabi test last year, there seemed (to me) a concerted effort in […]

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Force India: First Team To Have Sponsor Logos On The Halo?

Posted: February 25, 2018 at 6:45 pm   /   F1 Features

The 2018 Formula 1 Season kickstarted last week with teams launching their cars for the season. There were teams that launched cars, while some of them launched just photos and videos! Firstly, let’s understand that car launches are used by teams to showcase new livery, sponsors and / or driver line-ups and other announcements. They […]

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Is Sauber The Luckiest Mid-Field Team In F1?

Posted: December 6, 2017 at 10:52 am   /   F1 Features

The Sauber F1 Team is one lucky team on the grid. They have managed to attract Alfa Romeo back to Formula 1 as a title sponsor, despite finishing last in the Constructors’ Championship in 2017. Just to put this in perspective, take a look at their numbers — they managed to score only twice out […]

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