Each time I read a story about Robert Kubica’s comeback role with Williams, I wonder how he missed out on the race seat despite his talent, experience and speed. But of course, I know the reason too – money. Although post the Abu Dhabi test last year, there seemed (to me) a concerted effort in […]
The 2018 Formula 1 Season kickstarted last week with teams launching their cars for the season. There were teams that launched cars, while some of them launched just photos and videos! Firstly, let’s understand that car launches are used by teams to showcase new livery, sponsors and / or driver line-ups and other announcements. They […]
The Sauber F1 Team is one lucky team on the grid. They have managed to attract Alfa Romeo back to Formula 1 as a title sponsor, despite finishing last in the Constructors’ Championship in 2017. Just to put this in perspective, take a look at their numbers — they managed to score only twice out […]
The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.