Tag: Formula1 Marketing

After Brexit, F1 Now Awaits Ecc-xit

Posted: June 24, 2016 at 9:35 am   /   Business of Motorsport, F1 Humour

Will the much-awaited Ecc-xit need a referendum? Or will Bernie Ecclestone step down all by himself? And I tell you why Sebastian Vettel is the best replacement.

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A Boring Formula 1 Might Be Good For Heineken’s Business

Posted: June 12, 2016 at 7:05 am   /   Business of Motorsport, F1 Humour, Featured

The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.

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F1 Plans To Go Social

Posted: January 28, 2016 at 4:08 pm   /   Business of Motorsport, Inside Line F1 Podcast, Introduction to Formula1

Formula 1 isn’t a social sport – in the real and the virtual world.

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Ban The Grid Girls

Posted: June 26, 2015 at 12:07 pm   /   F1 Humour

The 2015 Monaco Grand Prix caused quite a stir even before Lewis Hamilton’s botched tyre strategy did. It was when ‘grid boys’ took to their slots while waiting for the drivers to join them on the grid. The smart and disruptive marketing idea did make almost every single person sit back and take notice of the change […]

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