Tag: Formula1 Marketing

What’s In A Name

Posted: June 24, 2015 at 11:02 am   /   Business of Motorsport, F1 Features, F1 Marketing

FORMULA 1 GROSSER PREIS VON ÖSTERREICH 2015 Why in heaven’s name would the Formula One Management call the Austrian Grand Prix by this name? In a world where the cars, technology, terminology and even Kimi Raikkonen’s opening lap crash in Austria is complex to comprehend, why refer to a grand prix by a name which […]

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Formula1 Is Cruel

Posted: May 25, 2015 at 2:10 pm   /   F1 Features, Featured

There was furore yesterday! Lewis Hamilton was robbed of a victory in the 2015 Monaco Grand Prix due to a ‘miscalculation’ by his World Champion team Mercedes – he finished 3rd. A cruel joke on his motivational phrase – ‘drive it like you stole it’! (Read: Drive It Like You Stole It) Today, the furore […]

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What’s Wrong With Formula1?

Posted: April 14, 2015 at 4:12 pm   /   F1 Features, F1 Humour, F1 Podcast

Except for Max Verstappen and his bold maneuvers on track, I got bored during the broadcast of the 2015 Chinese Grand Prix. Okay, I admit, Pastor Maldonado entertained too, in parts. But that was it! Post-race, I wondered, what’s wrong with Formula1? And I couldn’t find a direct answer. After a drab 2014 Formula1 Season, […]

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What Formula One Can Learn From Red Bull

Posted: April 4, 2015 at 5:58 am   /   Business of Motorsport, F1 Marketing

We’re in the 65th year of our sport of Formula1. I am not sure about any other sporting category, but in the category of Motorsport, this is possibly the longest run annual World Championship. One of the most visually appealing man-machine duels in the world, the sport has possibly a million images and videos of […]

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