This story is from my interaction with Charles Leclerc in the Sauber F1 Team’s hospitality at the 2018 Spanish Grand Prix “As any athlete knows, momentum is the most unstoppable force in sports. The only way to stop it is if you get in your own way, start making stupid mistakes or stop believing in […]
With only a few days left to the start of the 2018 Formula 1 season, it is time to get to business. The off-season has been about politics, the future of the sport, the business and other factors that are interesting, but none that can replace the sheer joy of going racing! In the week […]
The Sauber F1 Team is one lucky team on the grid. They have managed to attract Alfa Romeo back to Formula 1 as a title sponsor, despite finishing last in the Constructors’ Championship in 2017. Just to put this in perspective, take a look at their numbers — they managed to score only twice out […]
The Sauber Formula 1 Team must be in a state of shock! After hoping to be the first-ever team to reveal the much-anticipated new-look 2017 cars, Williams jumped the line to reveal their car. Did this bomb Sauber’s strategy to attract some much-needed attention and PR?