Tag: Sponsorship

A Boring Formula 1 Might Be Good For Heineken’s Business

Posted: June 12, 2016 at 7:05 am   /   Business of Motorsport, F1 Humour, Featured

The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.

1 Comment read more

Hamilton To Blame For Mumm’s Exit From F1?

Posted: January 14, 2016 at 5:17 pm   /   F1 Humour

Mumm decided to not up their sponsorship money (from € 5 million to whatever Bernie wanted!) to Formula 1 thanks to Lewis Hamilton. Here’s the proof.

4 Comments read more

Motor-mouth Hamilton

Posted: December 15, 2015 at 1:28 pm   /   Inside Line F1 Podcast

Tune in as Mithila and I make fun of everything that motor-mouth Hamilton has said in the last few weeks – about his wins, losses, music and fellow drivers, of course.

No Comments read more

Ban The Grid Girls

Posted: June 26, 2015 at 12:07 pm   /   F1 Humour

The 2015 Monaco Grand Prix caused quite a stir even before Lewis Hamilton’s botched tyre strategy did. It was when ‘grid boys’ took to their slots while waiting for the drivers to join them on the grid. The smart and disruptive marketing idea did make almost every single person sit back and take notice of the change […]

2 Comments read more

Subscribe To Our Newsletter

If you love Formula 1, you will love the content on our blog & podcast!