Tag: Sponsorship

Gillette Mclaren Honda

Posted: January 23, 2015 at 9:07 am   /   Business of Motorsport, F1 Humour, F1 Podcast, Inside Line F1 Podcast

Mclaren is in trouble. On track, and off it! Or so we think! After failing to compete at the front end of the grid in the 2014 Formula1 Season, the team from Woking will start the 2015 Formula1 Season minus a ‘title sponsor’ (yes, their second season minus some really big bucks!). And while the […]

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TATA Increases Investment In Karthikeyan, TATA Tea Enters Formula1 With HRT

Posted: September 21, 2012 at 5:19 am   /   Business of Motorsport, F1 Sponsorship

It’s that time of the year! The time when Indian brands will come forward and announce their associations with various Formula1 teams for the 2012 Indian Grand Prix. Sports Marketing And The Indian Grand Prix was well received by my readers last year and I hope that there is more to it this year! The […]

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Lewis Hamilton Plays Saviour At Vodafone Speedfest In Mumbai

Posted: September 16, 2012 at 8:16 pm   /   F1 News

Vodafone organized their ‘Speedfest’ in Mumbai today, in which the 2008 Formula1 World Champion Lewis Hamilton had the headline act. Hamilton came, did what he does best and probably left for Singapore a few hours later. The winner of the 2012 Italian Grand Prix would be itching to repeat his feat in the 2012 Singapore […]

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Airtel To Sponsor The Indian Formula1 Grand Prix

Posted: May 15, 2011 at 5:44 pm   /   2011 Grand Prixs, Business of Motorsport, F1 in India, F1 News, F1 Sponsorship, India, Indian Motorsport

Unconfirmed reports via a prominent Indian sports business website claim that Airtel has signed up as the ‘title sponsor’ of the Indian Grand Prix. The news was unconfirmed by the organizers of the GP as well as the Indian telecom major, Airtel. Airtel’s entry into Formula1 is not unexpected, after all leading Indian brands are […]

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