Mclaren: A Motorsport Superbrand In The Making (2021-30)

Mclaren Racing aiming to be Motorsport's superbrand in this decade
Is Mclaren gearing up to become a superbrand in the world of Motorsport in this decade (2021-30)?

Currently, Mclaren races in Formula 1 and the IndyCar. In fact, it is one of the oldest standing teams in Formula 1. From next year, Mclaren has expressed interest to race in Formula E – the all-electric racing series. Till now, Mclaren were involved in Formula E as the official battery supplier. But from next year, they will look to invest further in the series.

In the sports car category, there is talk that the hyper car / LMDh rules will interest Mclaren to field a factory team in the World Endurance Championship and the IMSA (International Motor Sports Association) hosted WeatherTech SportsCar Championship. In all, Mclaren aims to race in the top-tier series across various Motorsport categories (single seater & sports cars). Could they become the first superbrand in the world of Motorsport?

Mclaren-Mercedes But No Red Bull-Mercedes, Oh The Irony!

There are two factors driving Mclaren’s decision to expand horizontally in Motorsport. First, the budget cap in Formula 1 – a move that will benefit Formula 1 and other Motorsport series. In fact, Mclaren aren’t the only team looking to expand elsewhere. The second reason for Mclaren’s expansion could be the lack of success coming its way in Formula 1. Yes, they are a legacy team but they are nowhere near the performance peaks witnessed in their heydays. In which case, could expanding business into other categories give them the might and reach over their rivals in Formula 1 and otherwise?

In this week’s episode of the Inside Line F1 Podcast, Mithila and Kunal discuss Mclaren’s horizontal expansion in Motorsport, the possibilities of technology, driver and sponsor exposure across series and how the budget cap is a blessing on all counts. And of course, could a junior driver program be in the offing, too? Tune in!

(Season 2021, Episode 04)

Follow our hosts on Twitter: Mithila Mehta and Kunal Shah

Music courtesy: Lucien Byfieldt

Image courtesy: Mclaren

Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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