1: Why Fernando Alonso Named His Lifestyle Brand Kimoa

1: Why Fernando Alonso Named His Lifestyle Brand Kimoa

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In the English language dictionary, the word ‘kimoa’ finds no meaning. While the origins of the word ‘kimoa’ maybe Hawaiian, we believe that the real reason why Fernando Alonso chose the name ‘Kimoa’ was because of the social love for Kimi and his favourite expression ‘BWOAH’.

In this week’s episode of the [Inside Line F1 Podcast](http://bit.ly/ilf1ponkf1b), we also discuss Kimi Raikkonen’s social media entry and the chances that this led to Lewis Hamilton’s exit! In the American drivers vs. Haas F1 Team debate, there’s no prizes for guessing whose side we are on. And since we’re talking of prizes, we’ll definitely write to the World Rally Championship to claim ours. Tune in!

(Season 2018, Episode 1)

The Inside Line F1 Podcast, a top-rated podcast on iTunes, audioBoom and the BookMyShow Jukebox, is hosted every week by Mithila Mehta and Kunal Shah. This Formula One podcast offers a unique humourous view on the sport. Follow us on [Facebook](http://bit.ly/insidelineonfacebook) and on [Google+](http://bit.ly/insidelineongoogleplus).

Follow us on Twitter: [Mithila Mehta](http://www.twitter.com/mith_m) and [Kunal Shah](http://www.twitter.com/kunalashah)

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Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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Hello,
Happy to share my passion for Formula 1 with you. If you have specific queries about the sport, feel free to ping me.

In the meanwhile, I welcome you to subscribe to the Inside Line F1 Podcast for insightful conversations around Formula 1. We release an episode every week.

Regards,
Kunal