Tag: Formula1 TV Rights

It’s Time For Barcelona

Posted: February 18, 2015 at 9:30 am   /   F1 Humour, F1 Podcast, Inside Line F1 Podcast

The second pre-season test of the 2015 Formula1 Season is upon us. And while pre-season testing form is almost impossible to predict, Rishi and I tell you what you could expect when the Formula1 circus tests their act in Barcelona starting tomorrow. (Read: Ferrari vs. Mercedes In 2015, Really?) Is the era of ‘title sponsors’ […]

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Formula 1 Fans Will Thank TATA

Posted: November 22, 2013 at 1:25 pm   /   Business of Motorsport, F1 in India, Media

Yes, like my usual posts, I could be getting ahead of myself. And you may wonder what the link here is. The answer, my dear reader, isn’t as simple, or maybe I don’t want it to be. (No, I am not being cryptic!) This post was penned a few months back but was put on […]

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Formula1 Needs Better Marketing As It Enters Newer Territories

Posted: January 17, 2012 at 6:44 pm   /   Formula One Management (FOM)

Tony Fernandes, Caterham F1 Team Principal and aviation entrepreneur, touched upon a lesser spoken about topic a few weeks back when he discussed the sport of Formula1, its attitude and its marketing efforts to reach out to the newer audiences it attracted when it toured newer territories in Asia. This is one particular topic that […]

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Google And You Tube Can Solve The Formula1 TV Rights Saga

Posted: August 3, 2011 at 7:45 pm   /   F1 News, F1 Sponsorship, Formula One Teams Association (FOTA), Media

The Indian Premier League (IPL), one of the world’s most successful cricket tournaments, created a stir in 2010 when they announced that all their matches would be streamed LIVE on Google’s YouTube website. It was the kind of deal only a Lalit Modi could pull off! And he did! The IPL, much like Formula1, is […]

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