Formula 1 is an interesting business. A business where laws of regular businesses seldom apply. Given that my blog reaches out to new Formula 1 audiences, there are people who write in to verify if and how a Formula 1 team business doesn’t make money, despite earning millions from the sport and in sponsorship. Most […]
The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.