9: F1 Strategy: Liberty Media Got Undercut By Corona-virus

9: F1 Strategy: Liberty Media Got Undercut By Corona-virus


To summarise, Liberty Media was undercut by the corona-virus. Yes, that’s the unfortunate truth! Liberty Media’s strategy for the 2020 Australian Grand Prix was a lot worse than Ferrari’s race strategies. Either way, let’s hope that the aftereffects of their delayed decision-making isn’t too heavy on the human capital of Formula 1. The 12 hours between Mclaren’s withdrawal and the eventual cancellation of the race were Liberty Media’s worst ever since they took ownership of Formula 1.
In this episode of the Inside Line F1 Podcast (http://bit.ly/ilf1ponkf1b) , we discuss the three stages of Liberty Media’s decision-making around the opening round of 2020. We ask if the delayed timing of the cancellation was influenced by insurance clauses. We discuss why no other team joined Mclaren in their decision to not compete and how Formula 1 management’s ‘who blinks first’ approach was appalling. Tune in!
Here’s sending our best wishes to the infected Mclaren team member & others who might realise days or weeks later that they were infected by the corona-virus due to the shenanigans around the 2020 Australian Grand Prix!
(Season 2020, Episode 09)
Here’s what’s in store for you in this episode:
0:00-3:00 – Formula 1’s microphone act gone all wrong at final media session of the 2020 Australian Grand Prix where the cancellation was announced
3:00-6:00 –  Liberty Media’s strategy decisions around Australia were worse than Ferrari’s race strategy decisions – the corona-virus undercut Formula 1!
6:00-9:00 – 3 stages of Liberty Media’s attitude towards the virus outbreak – first, very Bernie Ecclestone-like. The second, not so Ecclestone-like. Third, complete naivety!
9:00-12:00 – Formula 1’s indecisiveness around the 2020 Australian Grand Prix wasn’t worthy of a series that’s labelled as the pinnacle of Motorsport. Did the responsibility of cancelling the race fall between three stools – one each for Formula 1, FIA and the local promoters?
12:00-15:00 – Was insurance one of the reasons why the race wasn’t cancelled earlier? Why did no other team join Mclaren in pulling out of the race?
15:00-18:00 –  Was having an infected team member a prerequisite for a team to pull out from racing in Australia without invoking financial penalties?
18:00-21:00 –  Helmut Marko was testing Lando Norris’ presence of mind? The only driver to be impacted by the lift in helmet design ban will be Daniil Kvyat
22:00-end – Kimi Raikkonen is the coolest driver in Formula 1, but not the friendliest?
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Follow our hosts on Twitter: Mithila Mehta (http://www.twitter.com/mith_m) and Kunal Shah (http://www.twitter.com/kunalashah)
Music courtesy: Lucien Byfieldt (https://l.messenger.com/l.php?u=https%3A%2F%2Flucienbyfieldt.bandcamp.com%2F&h=AT1Ax7RyJ0DX93nyh2rOTBBXDdCGJMuWIdJK2m_aIPCSt8AO7lEkArkavK6OLUP19itUUFGhSDUNeyV12X50laK57-el6NrMnKZ0SQfDkBAMW3wk6aRZ4CnGcgPKJnTFgOvYP8S_)
Image courtesy: Reuters (https://s3.reutersmedia.net/resources/r/?m=02&d=20200313&t=2&i=1502699641&r=LYNXMPEG2C1BV-OZASP&w=1280)


Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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