Here’s episode 1 of our ‘what’s your Force India F1 Team story?’ special episode. Soumil Arora hosts Ravikant Sabnavis and Kunal Shah, both former personnel of the team, to bring out some of their memories of working for one of the best-performing mid-field teams of recent times.
In this episode, the duo explain what it’s like to work in Marketing in a Formula 1 team + how similar or different the function is from regular marketing roles. They also explain how Force India focussed on building the category of Formula 1 in a new market, the challenges that came with it and some of the more fan favourite activities and campaigns over the years.
(Season 2022, Episode 17)
Follow our hosts on Twitter: Ravikant Sabnavis, Soumil Arora and Kunal Shah
Image courtesy: Google Images