Force India F1 Team – The Inside Line, Episode 1 – Inside Line F1 Podcast


Here’s episode 1 of our ‘what’s your Force India F1 Team story?’ special episode. Soumil Arora hosts Ravikant Sabnavis and Kunal Shah, both former personnel of the team, to bring out some of their memories of working for one of the best-performing mid-field teams of recent times. 

In this episode, the duo explain what it’s like to work in Marketing in a Formula 1 team + how similar or different the function is from regular marketing roles. They also explain how Force India focussed on building the category of Formula 1 in a new market, the challenges that came with it and some of the more fan favourite activities and campaigns over the years.

Tune in!

(Season 2022, Episode 17)

Follow our hosts on Twitter: Ravikant Sabnavis, Soumil Arora and Kunal Shah

Image courtesy: Google Images


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Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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