How AWS adds to the F1 spectacle (ft. Priya Ponnapalli) – Inside Line F1 Podcast


What better way to celebrate the onset of the revolutionary 2022 Formula 1 season than to speak to one of the people involved in the very making of the regulations. 

Priya Ponnapalli from Amazon Web Services (or AWS) joins Soumil Arora and Kunal Shah in this episode of the Inside Line F1 Podcast. 

Priya leads the team of humans and machines (of course!) at AWS that works with Formula 1. AWS’ involvement goes way beyond the TV graphics that Formula 1 fans have witnessed in the past few seasons. 

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In this episode of the Inside Line F1 Podcast, Priya explains how the AWS-Formula 1 partnership came about, the areas the partnership has already worked in (F1 2022 regulations along with TV graphics & more) and what areas they could potentially collaborate on in the future (FIA’s VAR?). 

What are the main challenges of working with Formula 1? Does AWS take learnings from their sports partnerships into other business areas like finance or healthcare? And finally, do AWS’ machine learning algorithms evolve through a season just the way Formula 1 cars do? 

Tune in!

(Season 2022, Episode 09)

Follow our hosts on Twitter: Soumil Arora and Kunal Shah

Image courtesy: Formula 1


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Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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