Mclaren: A Motorsport Superbrand In The Making

Mclaren: A Motorsport Superbrand In The Making


Is Mclaren gearing up to become a in the world of Motorsport in this decade (2021-30)? superbrand

Currently, Mclaren races in Formula 1 and the IndyCar. From next year, Mclaren has expressed interest to race in Formula E. There is talk that the hyper car / LMDh rules will interest Mclaren to field a factory team in the World Endurance Championship and the IMSA (International Motor Sports Association) hosted WeatherTech SportsCar Championship.

In all, Mclaren aims to race in the top-tier series across various Motorsport categories (single seater & sports cars). Could they become the first in the world of Motorsport?superbrand

In this week’s episode of the Inside Line F1 Podcast, Mithila and Kunal discuss Mclaren’s horizontal expansion in Motorsport, the possibilities of technology, driver and sponsor exposure across series and how the budget cap is a blessing on all counts.

And of course, could a junior driver program be in the offing, too? Tune in!

(Season 2021, Episode 04)

Follow our hosts on Twitter: Mithila Mehta and Kunal Shah

Lucien ByfieldtMusic courtesy: 

Image courtesy: Mclaren


Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

Leave a reply:

Site Footer

Sliding Sidebar

Open chat
Let's Talk Formula 1
Happy to share my passion for Formula 1 with you. If you have specific queries about the sport, feel free to ping me.

In the meanwhile, I welcome you to subscribe to the Inside Line F1 Podcast for insightful conversations around Formula 1. We release an episode every week.