With Formula 1’s most exciting talent locked-in with Red Bull Racing, Ferrari might just be forced to re-sign Kimi Raikkonen for 2017. Unless Nico Rosberg becomes available after the aftermath of the 2016 Austrian Grand Prix. He’s been a good ‘No. 2’ driver, after all.
The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.