Tag: Sports Marketing

5 Changes For Formula 1 Before It Revives The Indian Grand Prix

Posted: September 21, 2017 at 8:20 pm   /   F1 Features

Formula 1 needs to change before reviving the Indian Grand Prix.

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A Boring Formula 1 Might Be Good For Heineken’s Business

Posted: June 12, 2016 at 7:05 am   /   Business of Motorsport, F1 Humour, Featured

The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.

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Ban The Grid Girls

Posted: June 26, 2015 at 12:07 pm   /   F1 Humour

The 2015 Monaco Grand Prix caused quite a stir even before Lewis Hamilton’s botched tyre strategy did. It was when ‘grid boys’ took to their slots while waiting for the drivers to join them on the grid. The smart and disruptive marketing idea did make almost every single person sit back and take notice of the change […]

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What’s In A Name

Posted: June 24, 2015 at 11:02 am   /   Business of Motorsport, F1 Features, F1 Marketing

FORMULA 1 GROSSER PREIS VON ÖSTERREICH 2015 Why in heaven’s name would the Formula One Management call the Austrian Grand Prix by this name? In a world where the cars, technology, terminology and even Kimi Raikkonen’s opening lap crash in Austria is complex to comprehend, why refer to a grand prix by a name which […]

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