The Heineken – Formula 1 deal will offer the beer company two official titles – Event Title Partner and Global Beer Partner. But the way this partnership has been positioned, it would be right to assume that Heineken is Formula 1’s newly appointed social media agency.
The 2015 Monaco Grand Prix caused quite a stir even before Lewis Hamilton’s botched tyre strategy did. It was when ‘grid boys’ took to their slots while waiting for the drivers to join them on the grid. The smart and disruptive marketing idea did make almost every single person sit back and take notice of the change […]
FORMULA 1 GROSSER PREIS VON ÖSTERREICH 2015 Why in heaven’s name would the Formula One Management call the Austrian Grand Prix by this name? In a world where the cars, technology, terminology and even Kimi Raikkonen’s opening lap crash in Austria is complex to comprehend, why refer to a grand prix by a name which […]
We’re in the 65th year of our sport of Formula1. I am not sure about any other sporting category, but in the category of Motorsport, this is possibly the longest run annual World Championship. One of the most visually appealing man-machine duels in the world, the sport has possibly a million images and videos of […]