Why Fernando Alonso Named His Lifestyle Brand 'Kimoa'

In the English language dictionary, the word ‘kimoa’ finds no meaning. While the origins of the word ‘kimoa’ maybe Hawaiian, we wonder if the real reason why Fernando Alonso chose the name ‘Kimoa’ was because of the social love for Kimi Raikkonen and his favourite expression ‘BWOAH’.

Kimi + Bwoah = Kimoa(h)           //Alonso, is a marketing genius too?


In this week’s episode of the Inside Line F1 Podcast, we also discuss Kimi Raikkonen’s social media entry and the chances that this led to Lewis Hamilton’s exit! Raikkonen’s feed is fun, honest and witty – just like the real world personality of Kimi Raikkonen. However, if Raikkonen retires from Formula 1 at the end of 2018, I won’t be surprised if his exit from social media will be as swift as his entry was!
In the American drivers vs. Haas F1 Team debate, there’s no prizes for guessing whose side we are on. It was a massive self goal from Haas; there’s a parallel world of Motorsport in the USA which Formula 1 has consistently ignored. But for how long? We already saw how popular and well-followed was Fernando Alonso’s attempt to win the Indy 500. I am certain that if the reverse happened, it would generate as much publicity and interest world over and more importantly in the USA – a market that Formula 1 is working hard to activate.


After years of urging Formula 1 to conduct an all car launch under one roof, it seems that even though Formula 1 hasn’t paid heed to our advice, the World Rally Championship has. Yes, for those wondering – the WRC is still around, even if it is with a few cars and manufacturers only.
Finally, what’s Daniil Kvyat doing in Ferrari? Well, he will be doing simulator sessions and demonstration runs, at best. But replacing Kimi Raikkonen in 2019? That’s certainly too ambitious for everyone to digest. Given how Formula 1 is currently structured, there’s good chance that Kvyat will go the Jean-Eric Vergne way (Ferrari development driver to other series) rather than the Felipe Massa way (Ferrari development driver to Ferrari Formula 1 driver!).
(Season 2018, Episode 1)
Co-hosted by Mithila Mehta and Kunal Shah, the Inside Line F1 Podcast is a weekly show on Formula 1 that attempts to simplify the sport and business of Formula 1. This show also adds some much needed humour to the otherwise serious world of Formula 1. In 2017, the show grossed 200,000 listens across all platforms and was top-rated on iTunes and audioBoom. The show is available on Kunal’s F1 Blog and partner websites such as Motorsport, Firstpost, Car & Bike, Sportskeeda, Scroll, Talking About F1, iForSports, Sporting India and others.

Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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