Sports Marketing Around The Indian Grand Prix – Kunal's F1 Blog

Sports Marketing Around The Indian Grand Prix

Sports and marketing met on a common platform called Formula1 for the Indian Grand Prix. We have seen some exciting brand associations for the Indian GP and here are links to the associations.
Airtel Indian Grand Prix – Airtel’s title sponsorship of the Indian Grand Prix
Amul And Sauber – Amul’s one-off race association for the Indian Grand Prix
Hero Motors Sponsors Narain Karthikeyan For HRT Seat At The Indian Grand Prix
TI Cycles Appoint Karun Chandhok As Brand Ambassador
Red Bull Racing And Big Bazaar Enter Into A Tie Up

Kunal Shah is an FIA-accredited Formula 1 journalist who has been reporting on Formula 1 for nearly two decades. He worked with the Force India Formula 1 Team for 6 seasons in Marketing, Sponsorship and Commercial roles. As a former single-seater racer, he was responsible for Force India's grassroots talent program, One from a Billion Hunt. Presently, he co-writes a regular Formula 1 column for Firstpost, speaks on Inside Line F1 Podcast & Pits to Podium and produces broadcast/OTT content for NENT Group (Viasport & Viaplay).

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