Hamilton To Blame For Mumm’s Exit From F1?
*After a handful ofÂ readers not being able to decipherÂ the humour in this post, here’s my declaration to state the obvious. Enjoy reading and hopefully you’ll laugh along too.*
Mumm decided to not up their sponsorship money (from â‚¬ 5 million to whatever Bernie wanted!) to Formula 1 thanks to Lewis Hamilton. After all, the sportâ€™s world champion ganged up with a former three times world champion to promote vodka â€“ a category rival to champagne!
Hamilton-Laudaâ€™s vodka video did what none of Mummâ€™s champagne videos have managed so far yet â€“ go viral. Sources indicate that the trigger for this decision was Hamiltonâ€™s champagne spraying moment in China. The nail in the coffin was when sponsorship tracking reports indicated that Johnnie Walker gained more mileage in 2015 from Mclaren-Hondaâ€™s failures and Alonsoâ€™s humour.
(PS: I wonder what the brand managers at the Hamilton vodka brand were doing when our Hamilton had his vodka moment. Probably attending lessons in guerilla marketing, I guess?)
Mummâ€™s association with Formula 1 over the years was synonymous to the sportâ€™s podium celebrations. But apart from Lewis Hamilton (and a few of his fans) and Mercedes, who is celebrating in Formula 1 anyway?
It isnâ€™t a surprise that Mumm and Formula 1 have parted ways â€“ even more so because their reason to separate was money, a commodity that binds together only a handful of people in the world of Formula 1.
On the other hand, Moet et Chandon realized that the fastest way to be seen as a celebratory drink on the Formula 1 podium wasnâ€™t by partnering with Mclaren-Honda. So they decided to pay their way to the podium by splurging a fewÂ millions moreÂ than Mumm.
I do believe that Mumm have acted smartly by partnering with Formula E at this early a stage in the revolutionary seriesâ€™ lifespan. They shouldâ€™ve cracked this deal at a fraction of the cost of their deal with Formula 1 and haveÂ dropped a not so subtle hint to brands associated with Formula 1 that Formula E could be an option of the future in the world of Motorsport. All in all, one canâ€™t blame Mumm for deflecting to greener pastures!
Which then makes me wonder – Has Formula1 Given Formula E A Chance?
*And since I received a bit of flak for this post, here’s a video that explainsÂ my view:
And then we also wonder, WHAT IF Lewis Hamilton had raced for Red Bull Racing from 2012! Here’s more: