Tag: Formula1 Marketing

Ban The Grid Girls

Posted: June 26, 2015 at 12:07 pm   /   F1 Humour

The 2015 Monaco Grand Prix caused quite a stir even before Lewis Hamilton’s botched tyre strategy did. It was when ‘grid boys’ took to their slots while waiting for the drivers to join them on the grid. The smart and disruptive marketing idea did make almost every single person sit back and take notice of the change […]

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What’s In A Name

Posted: June 24, 2015 at 11:02 am   /   Business of Motorsport, F1 Features, F1 Marketing

FORMULA 1 GROSSER PREIS VON ÖSTERREICH 2015 Why in heaven’s name would the Formula One Management call the Austrian Grand Prix by this name? In a world where the cars, technology, terminology and even Kimi Raikkonen’s opening lap crash in Austria is complex to comprehend, why refer to a grand prix by a name which […]

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Formula1 Is Cruel

Posted: May 25, 2015 at 2:10 pm   /   F1 Features, Featured

There was furore yesterday! Lewis Hamilton was robbed of a victory in the 2015 Monaco Grand Prix due to a ‘miscalculation’ by his World Champion team Mercedes – he finished 3rd. A cruel joke on his motivational phrase – ‘drive it like you stole it’! (Read: Drive It Like You Stole It) Today, the furore […]

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What’s Wrong With Formula1?

Posted: April 14, 2015 at 4:12 pm   /   F1 Features, F1 Humour, F1 Podcast

Except for Max Verstappen and his bold maneuvers on track, I got bored during the broadcast of the 2015 Chinese Grand Prix. Okay, I admit, Pastor Maldonado entertained too, in parts. But that was it! Post-race, I wondered, what’s wrong with Formula1? And I couldn’t find a direct answer. After a drab 2014 Formula1 Season, […]

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